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Ikea Wants Women to Pee on Its Ad

Aintfakenews.com

Ikea’s latest magazine ad in Sweden has a bizarre twist: it has a built-in pregnancy test. Swedish agency Åkestam Holst’s first 2018 ad for the retailer is an advertisement for cribs. If you happen to be in the market for a crib (i.e. you’re pregnant), then you can score a discount on your purchase by peeing on the ad to reveal a coupon.

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